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The Soft Life Launch

There’s been this idea floating around in my head lately: the feminine entrepreneurial mindset. Because the more I build, the more I realize I don’t necessarily want entrepreneurship the way it has always been presented to me. Work harder. Sleep less. Grind now, live later. Be the hardest-working person in the room. Baby… no. 😂 I want the empire. I want the wealth. I want the freedom, the creativity, the independence and every beautiful thing that comes with creating something of my own. But I also want to actually be alive to enjoy it. And somewhere along this journey, I realized that building my dream life requires me to completely rethink what I believe entrepreneurship is supposed to look like. 1. The Soft Life CEO Doesn’t Dream of Labor The history of work wasn’t designed around women’s lives. And yet somehow, even when we escape traditional employment and become entrepreneurs, we have a habit of recreating the same systems we were trying to get away from. We leave our jobs beca...
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